| 叶海霞.《康复》打造可读可听可看可转的全媒体杂志的实践与成效.编辑学报,2025,37(3):333-337 |
| 《康复》打造可读可听可看可转的全媒体杂志的实践与成效 |
| The practice and achievements of Kangfu in creating a multi-media magazine that is readable,listenable,watchable and shareable |
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| DOI：10.16811/j.cnki.1001-4314.2025.03.019 |
| 中文关键词: 《康复》 全媒体杂志 可读 可听 可看 可转 |
| 英文关键词: Kangfu full media magazine readable audible visual shareable |
| 基金项目: |
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| 中文摘要: |
| 在以人工智能驱动的数字化转型时代,科普期刊开始向媒体融合方向飞速发展。本文以《康复》为例,系统剖析其在构建“可读、可听、可看、可转”的全媒体期刊中的创新实践:即引入叙事医学及坚持原创的内容创作模式,提升专业医学知识的可读性；针对不同场景需求打造语音内容体系,实现期刊的可听性；建立由“短视频+名医微课+直播”构成的可视化矩阵,突破纸媒可看性；开发一键转发功能,增加社交属性,扩大医学科普的人群覆盖范围与影响力。本文基于《康复》杂志打造全媒体期刊的实践和成效展开探讨,旨在为医学科普媒体行业的转型与发展提供有益参考。 |
| 英文摘要: |
| In the contemporary era of AI-driven digital transformation, scientific communication platforms are undergoing rapid convergence across multimedia formats. This study conducts an in-depth examination of Kangfu magazine’s pioneering strategies in constructing a “quadruple-accessible”(readable, audible, visual, and shareable) omnimedia publication. Through a multi-dimensional framework, we analyze its innovative approaches:1)Restructuring content logic via integration of narrative medicine and scenario-based science communication, thereby augmenting the accessibility of specialized medical knowledge; 2)Developing a tiered audio system tailored to diverse contextual needs, enabling auditory engagement across platforms; 3)Establishing a dynamic visual ecosystem comprising short-form videos, expert micro-lectures, and live-streaming broadcasts to transcend traditional print media limitations; and 4)Implementing seamless social sharing functionalities to amplify dissemination reach and foster communal engagement within medical science communication. By critically evaluating Kangfu’s transformative journey in omnimedia integration, this research offers actionable insights for advancing the evolutionary trajectory of medical science communication media, particularly in navigating the challenges and opportunities presented by digital convergence. |
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