| 黄庆发,蒙薇,黄晓峰.特色办刊助力农业科普期刊影响力的提升——以《农村新技术》为例.编辑学报,2025,37(3):342-345 |
| 特色办刊助力农业科普期刊影响力的提升——以《农村新技术》为例 |
| Featured publications help enhance the influence of agricultural science popularization journals:taking Rural New Technologies as an example |
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| DOI：10.16811/j.cnki.1001-4314.2025.03.021 |
| 中文关键词: 农业科普期刊 《农村新技术》 特色办刊 新媒体矩阵 “科研+科普” |
| 英文关键词: agricultural science popularization journal Rural New Technologies featured publications new media matrix research+science popularization |
| 基金项目:*2024年广西科技计划项目“农业科普作品创新开发及传播示范”(桂科AD24010043)；广西壮族自治区直属公益性科研院所2024年基本科研业务费专项资助项目“科技传播服务乡村振兴的路径探索——基于《农村新技术》宣传新品种、新技术的实践”(基研专项2024J-07) |
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| 中文摘要: |
| 针对当前农业科普期刊面临的传播挑战与影响力提升难题,深入探讨了农业科普期刊的发展策略。以《农村新技术》为案例,分析了其在策划特色专题专栏、拓宽“三农”服务、开展科普公益活动、构建新媒体矩阵、实施科普项目研究等方面的办刊实践。《农村新技术》结合农业科普实际,激活了期刊特色,显著提升了办刊质量与期刊影响力,有效解决了自身发展困境。农业科普期刊应紧跟时代步伐,积极探索符合自身特点的办刊模式,走特色化办刊之路,以进一步提升社会影响力。 |
| 英文摘要: |
| Addressing the communication challenges and obstacles in bolstering the impact of contemporary agricultural science popularization journals, this article delves into the strategic development of such publications. Utilizing Rural New Technologies as a case study, the paper meticulously examines its publication practices encompassing the planning of distinctive special columns, the expansion of services catering to “agriculture, rural areas, and farmers, ” the execution of science popularization public welfare initiatives, the establishment of a new media matrix, and the implementation of science popularization project research. By seamlessly integrating practical agricultural science popularization, Rural New Technologies has revitalized its journalistic identity, markedly enhancing the publication’s quality and reach, and effectively overcoming its inherent developmental hurdles. Consequently, agricultural science popularization journals ought to stay abreast of current trends, actively probe publishing models aligned with their unique attributes, and embark on the path of distinctive publishing to further augment their societal influence. |
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