| 王鑫邦,俞敏,武瑾媛.新媒体时代科普期刊编辑的素质要求和能力培养.编辑学报,2025,37(3):346-349 |
| 新媒体时代科普期刊编辑的素质要求和能力培养 |
| Competency requirements and skill development for popular science magazine editors in the new media era |
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| DOI：10.16811/j.cnki.1001-4314.2025.03.022 |
| 中文关键词: 新媒体 科普期刊 编辑素质 人才培养 |
| 英文关键词: new media popular science magazines editorial quality talent cultivation |
| 基金项目: |
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| 中文摘要: |
| 新媒体时代下,部分科普期刊面临着前所未有的经营危机。有些单位将原因简单归结为传统媒体存在传播方式上的固有劣势,因此盲目向新媒体转型,以求改善经营状况。本文从航空知识杂志社的具体实践出发,指出目前传统科普杂志社面临的问题,并非简单转向新媒体就能够解决的,根本原因在于其团队中编辑的素质和能力无法适应新媒体时代的要求。提出只有建立和培养符合时代要求的编辑团队,才能迎接新媒体变革带来的机遇和挑战。本文对编辑的素质要求进行总结归纳,并就编辑能力的培养方式给出具体办法。 |
| 英文摘要: |
| In the digital media era, many traditional popular science magazines confront unprecedented operational challenges. While some publishing houses attribute these difficulties to the perceived limitations of legacy media platforms and hastily transition to digital platforms in pursuit of financial recovery, this article through a case study of Aerospace Knowledge Magazine Press argues that such superficial strategic shifts fail to address the core issue. The fundamental impediment lies in the editorial teams’ lack of competencies required to thrive in the new media ecosystem. Building on systematic analysis of industry trends and empirical evidence, this study posits that sustainable transformation hinges on cultivating an agile editorial workforce equipped with contemporary skillsets. Specifically, it proposes a competency framework for editors in the digital age and outlines actionable strategies for nurturing these capabilities through integrated training programs, cross-disciplinary collaboration, and performance-driven innovation mechanisms. By bridging the competency gap between traditional editorial practices and emerging media demands, this research offers a roadmap for revitalizing popular science publishing in the digital transformation era. |
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