| 江琪琪,魏均民,刘冰.匠心筑梦，探索世界一流科普期刊的办刊之道——以《健康世界》为例.编辑学报,2025,37(4):456-460 |
| 匠心筑梦，探索世界一流科普期刊的办刊之道——以《健康世界》为例 |
| Exploring the way to building world-class popular science journals with ingenuity:taking Health World as an example |
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| DOI：10.16811/j.cnki.1001-4314.2025.04.020 |
| 中文关键词: 世界一流科普期刊 编辑策划 品牌建设 《健康世界》 |
| 英文关键词: world class popular science journals editorial studies brand building Health World |
| 基金项目:*中国科技期刊卓越行动计划二期(集群-A2) |
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| 中文摘要: |
| 科普期刊是提升公众科学素养的重要载体,肩负着传播科学知识、提升公众科学素养的重要使命。本文聚焦科普期刊的编辑策划精要和运营管理模式,以《健康世界》的实践策略为例展开深入分析。通过整合专科分会学术资源、提升编辑团队专业素养、倾心策划选题新章,并搭建融媒体传播矩阵,《健康世界》编发出了科学易懂、深受公众喜爱的医学科普内容；同时,开展了多元化科普项目,多措并举推进期刊品牌建设,显著提升了期刊的影响力。 |
| 英文摘要: |
| Popular science journals, as pivotal platforms for enhancing public scientific literacy, play a critical role in disseminating scientific knowledge and fostering public engagement with science. This paper examines the editorial strategies and operational frameworks of popular science journals through an in-depth case study of Health World, analyzing its journal development paradigms. By strategically integrating academic resources from specialized societies, strengthening editorial team expertise, implementing meticulous content curation, and constructing a multimedia convergence dissemination network, Health World has produced scientifically rigorous yet accessible medical popular science content that resonates with broad audiences. Concurrently, through diversified science communication initiatives that enhance brand recognition, the journal has significantly elevated its societal influence and industry standing. |
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