| 刘莹,许秋汉,郭亦城.传统科普期刊新媒体建设的实践与成效——以《博物》为例.编辑学报,2025,37(5):538-541 |
| 传统科普期刊新媒体建设的实践与成效——以《博物》为例 |
| Practice and effectiveness of new media construction for traditional popular science journals:a case study of natural history |
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| DOI：10.16811/j.cnki.1001-4314.2025.05.013 |
| 中文关键词: 传统科普期刊 新媒体融合 《博物》 媒介协同 运营创新 |
| 英文关键词: traditional popular science journals new media integration Natural History media synergy operational innovation |
| 基金项目: |
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| 摘要点击次数: 969 |
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| 中文摘要: |
| 在新媒体技术迅猛发展的背景下,传统科普期刊面临读者分流、广告收入下滑等严峻挑战,同时也迎来传播渠道拓展与内容形式创新的发展机遇。本文以《博物》为研究对象,梳理了其在新媒体传播及运营创新方面的实践路径。研究发现,《博物》通过协同发展的模式,实现了品牌影响力与经济效益的双重提升:一方面依托纸刊内容优势培育新媒体IP,另一方面通过新媒体反哺纸刊发行,形成良性生态循环。研究结论可为传统科普期刊的融合发展提供实践参考,亦为科普传播领域的理论研究补充实证案例。 |
| 英文摘要: |
| Against the backdrop of the rapid development of new media technologies, traditional popular science journals are facing severe challenges such as reader diversion and a decline in advertising revenue, while also embracing development opportunities in expanding communication channels and innovating content forms. This paper takes Natural History magazine as the research object and outlines its practical paths in new media communication and operational innovation. The study finds that Natural History has achieved a dual improvement in brand influence and economic benefits through a collaborative development model:on the one hand, it relies on the content advantages of the print publication to cultivate new media IPs; on the other hand, it enhances the circulation of the print publication through new media, forming a virtuous ecological cycle. The research conclusions can provide a practical reference for the integrated development of traditional popular science journals and supplement empirical cases for theoretical research in the field of popular science communication. |
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