| 贺郝钰,孙力炜,侯春梅,迟秀丽,周小玲.从文字到视觉:《地球科学进展》微信视频号的多媒体转型策略.编辑学报,2025,37(5):543-546 |
| 从文字到视觉:《地球科学进展》微信视频号的多媒体转型策略 |
| From text to visual:multimedia transformation strategy of the “Advances in Earth Science” WeChat video account |
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| DOI：10.16811/j.cnki.1001-4314.2025.05.014 |
| 中文关键词: 微信视频号 多媒体转型 学术传播 科普推广 |
| 英文关键词: WeChat video account multimedia transformation academic dissemination science popularization |
| 基金项目:*中国科学院精品科技期刊建设试点项目 |
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| 摘要点击次数: 893 |
| 全文下载次数: 453 |
| 中文摘要: |
| 在数字化转型浪潮下,学术传播格局发生深刻变革,《地球科学进展》积极顺应趋势,借助微信视频号开展多媒体传播,旨在打破传统学术传播的局限,提升期刊学术影响力,增强公众科普效果,并拓展传播渠道。《地球科学进展》视频号制定了多元策略:在内容上,针对不同受众群体,精心制作既涵盖前沿学术成果解读,又包含趣味科普知识的视频；在运营上,开通不同社交媒体账号并通过发布视频保持活跃度。通过这些努力,公众科普效果良好,让科学知识触达更广泛人群；传播渠道得以拓展,有效提升期刊知名度与社会影响力。 |
| 英文摘要: |
| Amid the digital transformation reshaping scholarly dissemination, Advances in Earth Science has embraced multimedia outreach via WeChat vedio account. The initiative aims to transcend the constraints of traditional academic communication, augment the journal’s academic impact, enhance public science literacy, and diversify dissemination pathways. Operationally, the Channel employs a multi-pronged strategy:tailored content that simultaneously decodes cutting-edge research and delivers engaging science stories for varied audiences, and synchronized publishing across multiple social platforms to maintain vibrant presence. These efforts have yielded notable public-science dividends, extending scientific knowledge to broader demographics, while expanding dissemination channels and elevating the journal’s visibility and societal influence. |
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