| 左双燕,陈玉华,翟若南,吴珊珊,任南,黄勋,李春辉,吴安华.基于“专业培训+科普转化+智能传播”策略的论文推广模式 ——以《中国感染控制杂志》为例.编辑学报,2025,37(6):663-667 |
| 基于“专业培训+科普转化+智能传播”策略的论文推广模式 ——以《中国感染控制杂志》为例 |
| Paper promotion model based on the strategy of “professional training+popular science transformation+intelligent dissemination”:a case study of the Chinese Journal of Infection Control |
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| DOI：10.16811/j.cnki.1001-4314.2025.06.015 |
| 中文关键词: 《中国感染控制杂志》 论文推广模式 5W理论 学术交流 专业培训 科普转化 智能传播 |
| 英文关键词: Chinese Journal of Infection Control paper promotion model 5W theory academic communication professional training popular science transformation intelligent dissemination |
| 基金项目:*培育世界一流湘版科技期刊建设工程项目梯队项目(2023ZL6012)；中国科学技术期刊编辑学会基金项目(CESSP-2023-D-07) |
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| 中文摘要: |
| 为了推广《中国感染控制杂志》可借鉴、可复制的高效论文传播模式,本文归纳总结其多年来向临床专业人员、普通大众以及科研人员的论文推广经验,展示了论文推广对期刊社会影响力的提升效果,并基于5W理论,提出了“专业培训+科普转化+智能传播”三位一体的论文推广模式。专业培训面向临床专业人员,将论文转化为培训课件,融入医务人员继续教育、学术会议、疫情防控培训、标准解读培训中,实现了从学术论文到临床实践应用的知识转化；科普转化面向普通大众,通过标题优化、语言风格转换、视听化等方式,实现了从专业内容到公共知识的价值拓展；智能传播主要面向科研人员,利用智能语音、大模型驱动的学术海报、精准推送等技术扩大传播范围,实现了从技术赋能到精准触达的效能提升。三位一体的论文传播模式在理论上创新性构建了科技期刊内容价值最大化的框架,在实践上解决了科技期刊论文推广的困境。 |
| 英文摘要: |
| To foster an efficient and replicable paper dissemination paradigm for the Chinese Journal of Infection Control, this study initially encapsulates the journal’s accumulated expertise in promoting papers to clinical professionals, the general populace, and researchers over an extended period. Subsequently, it elucidates how paper promotion amplifies the journal’s societal influence. Ultimately, grounded in the 5W theory, a tripartite paper promotion model termed “Professional Training + Popular Science Transformation + Intelligent Dissemination” is introduced. Professional training zeroes in on clinical professionals by transforming papers into training materials seamlessly integrated into continuing medical education, academic conferences, epidemic prevention and control training, and standard interpretation sessions, thereby facilitating the transition of knowledge from academic papers to practical clinical applications. Popular Science Transformation targets the general public by optimizing titles, adapting language styles, and incorporating audiovisual elements, thereby broadening the scope from specialized content to widely accessible public knowledge. Intelligent Dissemination, primarily aimed at researchers, leverages cutting-edge technologies such as intelligent voice, large model-driven academic posters, and precision push mechanisms to extend dissemination reach, thereby enhancing efficiency through technological empowerment and precise targeting. This tripartite paper dissemination model theoretically constructs an innovative framework for maximizing the content value of scientific journals and practically addresses the challenges inherent in paper promotion within the scientific journal landscape. |
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