| 胡英奎,何杰玲,周坤,王秀玲,梁远华.导读视频助力科技期刊传播的探索与思考——以《土木与环境工程学报》(中英文)为例.编辑学报,2025,37(6):672-675 |
| 导读视频助力科技期刊传播的探索与思考——以《土木与环境工程学报》(中英文)为例 |
| Exploration and reflection on the role of guide videos in facilitating the dissemination of sci-tech journals:a case study of Journal of Civil and Environmental Engineering |
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| DOI：10.16811/j.cnki.1001-4314.2025.06.017 |
| 中文关键词: 科技期刊 传播 导读视频 人工智能 |
| 英文关键词: sci-tech journals dissemination guide video artificial intelligence |
| 基金项目:*重庆市社会科学规划项目(2023NDYB124) |
| 作者 | 单位 | | 胡英奎 | 重庆大学期刊社,400044,重庆 | | 何杰玲 | 重庆大学期刊社,400044,重庆 | | 周坤 | 北京北大方正电子有限公司,北京,100085 | | 王秀玲 | 重庆大学期刊社,400044,重庆 | | 梁远华 | 重庆大学期刊社,400044,重庆 |
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| 中文摘要: |
| 随着文生视频技术的逐渐成熟,AI生成视频的成本大幅降低,推动了视频在科技期刊传播中的应用。分析AI生成导读视频助力科技期刊传播的案例发现,导读视频成功推动传播的条件有4个:稿件较高的学术价值、导读视频新颖的形式、传播渠道的多样化和稿件作者较高的影响力。为了充分发挥导读视频助力传播的效果,需要规范导读视频的内容和形式,拓展其传播渠道,提高其制作的便捷性。 |
| 英文摘要: |
| The cost of AI-generated videos has significantly decreased with advances in text-to-video technology, promoting their application in the dissemination of sci-tech journals. Case analysis reveals that effective AI-generated guide videos which successfully facilitate the dissemination of sci-tech journals share four common conditions:high academic value of the manuscript, innovative video formats, diversified dissemination channels, and high influence of the authors. Therefore, to maximize the utility of guide videos in enhancing dissemination, it is essential to standardize video content and form, broaden dissemination channels, and streamline the video production process. |
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