| 代艳玲,毕永华,武英刚.学术活动赋能科技期刊品牌塑造与影响力提升.编辑学报,2026,38(1):96-100 |
| 学术活动赋能科技期刊品牌塑造与影响力提升 |
| Brand building and influence promotion for sci-tech journals:academic activities |
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| DOI：10.16811/j.cnki.1001-4314.2026.01.016 |
| 中文关键词: 科技期刊 学术活动 品牌建设 期刊影响力 |
| 英文关键词: sci-tech journals academic activities brand building journal’s influence |
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| 摘要点击次数: 580 |
| 全文下载次数: 413 |
| 中文摘要: |
| 科技期刊举办系列学术活动是与学术共同体密切联系,赋能行业科技创新,塑造期刊品牌,提升期刊社会影响力的重要途径。本文以煤炭科技期刊为例,阐述了近年来策划举办的学术活动类型及运营模式。基于组织策划的特色专题,举办专题发布会；基于最新热点论文,举办作者成果分享会；基于学科前沿问题,举办学术沙龙活动；服务科技工作者,举办线上大讲堂活动；遴选行业重大原创成果,举办重大进展发布会；基于期刊学术共同体,举办科学家论坛；基于期刊品牌,打造中大型学术论坛。实践证明,期刊定期组织举办系列学术活动,注重创新学术活动的形式与内容,并借助新媒体技术与传播优势,以直播、视频、在线研讨等多元形态丰富活动载体,能显著拓宽学术活动的传播覆盖面,增强学术活动的吸引力,强化期刊品牌辨识度。 |
| 英文摘要: |
| Organizing academic activities is an important means for sci-tech journals to strengthen ties with academic communities,empower industrial technological innovation,build journal brands,and enhance social influence. Taking coal-related sci-tech journals as an example,this paper elaborates on the types and operational models of academic activities planned and organized in recent years. These include hosting themed conferences based on special topics developed during planning；arranging achievement-sharing sessions for authors of recent high-impact papers；conducting academic salons on cutting-edge disciplinary issues；providing online lectures for researchers and engineers；convening major progress conferences to highlight significant original achievements in the field；organizing scientists’ forums through journal-based academic networks；and establishing medium to large academic forums leveraging journal brand influence. Practice shows that when sci-tech journals regularly organize a series of academic activities,innovate in their formats and content,and leverage new media technologies and communication channels,enriching activities through live streaming,video,online seminars,and other diversified formats,they can significantly expand the reach of academic exchange,increase the appeal of such activities,and strengthen journal brand recognition. |
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