| 江睿,詹拔群,张冰.科技期刊公众号科普实践特征及发展策略——以广东省科技期刊为例.编辑学报,2026,38(2):186-191 |
| 科技期刊公众号科普实践特征及发展策略——以广东省科技期刊为例 |
| Characteristics and development strategies of science popularization practice on WeChat public accounts of sci-tech journals:taking Guangdong’s sci-tech journals as an example |
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| DOI：10.16811/j.cnki.1001-4314.2026.02.009 |
| 中文关键词: 科普 科技期刊 公众号 新媒体 科技传播 |
| 英文关键词: science popularization sci-tech journals WeChat public account new media science communication |
| 基金项目:*2025年广东省科技计划项目(2025A1212150003,2025A1212150004,2025B1212140004)；中国科学技术期刊编辑学会2025年“长江文库计划”编辑学研究项目(CESSP-CJWK-2025012) |
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| 摘要点击次数: 645 |
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| 中文摘要: |
| 开展科技期刊新媒体科普传播现状调研,对指导其新媒体科普传播效能提升具有实践价值。鉴于此,本研究调研广东省科技期刊162种,对其微信公众号发布科普内容的起始时间、内容、形式、对象等要素进行统计分析。调查发现,科技期刊公众号科普建设在内容原创性、更新稳定性和持续性上展现出了积极的特点,但仍普遍存在参与度不足、专业领域较窄、“四科”(科学知识、科学方法、科学思想、科学精神)内容不均衡、内容与学术成果脱节、创作形式单调等5类问题。针对上述问题,本研究从激发意愿、内容建设、栏目建设、形式创新、场景联动等多角度提出了科技期刊的新媒体科普传播效能提升策略。 |
| 英文摘要: |
| Investigating the current state of science popularization via new media by sci-tech journals holds practical value for guiding improvements in the effectiveness of such outreach. We surveyed 162 journals in Guangdong and conducted statistical analysis on key elements,including launch time,content,format,and target audience of science popularization articles published on their WeChat public accounts. The study finds that while sci-tech journals show positive practices in content originality,update regularity,and continuity,they generally face five major challenges:insufficient participation,narrow disciplinary distribution,imbalanced coverage across scientific knowledge,methods,thinking,and spirit,disconnection between popular content and academic achievements,and monotonous creative formats. To address these issues,this research proposes strategies for enhancing the effectiveness of new media science communication by sci-tech journals,covering aspects such as motivating participation,content development,column design,format innovation,and multi-scenario linkage. |
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