文章摘要
科技期刊全媒体传播体系融合生态构建研究
Research on the integrated ecosystem construction of omni-media communication systems for scientific and technological journals based on the 2025 innovation cases of deep integration development of the China Periodicals Association
投稿时间:2026-03-30  修订日期:2026-09-09
DOI:
中文关键词: 科技期刊  无界矩阵  全媒体传播体系  价值链  出版融合
英文关键词: scientific and technological journals  unbounded matrix  omni-media communication system  value chain  publishing integration
基金项目:四川期刊发展研究专项重点项目(SCOK25-A0);中国高校科技期刊研究会科学教育工作委员会专项基金项目(CUJS-KXJY-2025-12)
作者单位邮编
黄寰 成都理工大学学术期刊中心 610059
龙江兰* 成都理工大学学术期刊中心 610059
曹礼刚 成都理工大学学术期刊中心 
钟萍 成都理工大学学术期刊中心 
全雪涟 成都理工大学学术期刊中心 
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中文摘要:
      媒体融合发展背景下,科技期刊传播模式正从多平台的简单叠加转向生态体系的深度重塑。本文基于价值链理论,对 2025 年中国期刊协会深度融合发展库的四个典型案例展开分析,研究总结出期刊融合发展呈现平台无界、形态无界、时空无界、圈层无界四大特征。在此基础上,构建起“无界矩阵”的发展模式,并提出了“技术为基座、内容为核心、平台为载体、用户为回路、品牌为溢出”的五维耦合动态分析框架。通过对四个案例的五维协同效能评估,发现其协同特征存在明显差异。针对在向中小型科技期刊推广过程中面临的组织壁垒固化、评价体系单一、技术基座薄弱等困境,提出推动编辑部向知识服务中台转型、确立“引证+传播”双维评价导向、建设自主可控的底层数据资产等优化建议,为我国科技期刊提升知识传播效能提供理论与实践参考。
英文摘要:
      Under the background of media convergence, the communication mode of scientific journals is shifting from the simple superposition of multiple platforms to the profound reshaping of the ecosystem. Based on the value chain theory, this paper analyzes four typical cases from the 2025 Deep Integration and Development Innovation Repository of the China Periodicals Association, and summarizes four major characteristics of journal integration development: platform boundlessness, form boundlessness, spatiotemporal boundlessness, and circle boundlessness. On this basis, it constructs a "boundless matrix" development model and proposes a five-dimensional coupled dynamic analysis framework featuring "technology as the foundation, content as the core, platform as the carrier, users as the feedback loop, and brand as the spillover effect." Through the evaluation of the five-dimensional synergy efficiency of the four cases, it is found that their synergy characteristics differ significantly. In response to the dilemmas faced in promoting these models to small and medium-sized journals—such as solidified organizational barriers, a single evaluation orientation, and weak technological foundations—this paper proposes optimization strategies including transforming editorial offices into knowledge service hubs, establishing a two-dimensional evaluation orientation of "citation + communication," and building independently controllable underlying data assets, so as to provide theoretical and practical references for improving the knowledge dissemination efficiency of scientific journals in China.
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