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| 普通科技期刊的多层次融媒体传播矩阵构建——以《中国输血杂志》为例* |
| Construction of a Multi-layered Convergent Media Communication Matrix for Ordinary Scientific Journals: A Case Study of Chinese Journal of Blood Transfusion//LI Yibo, LI Yiman, XIA Ling |
| 投稿时间：2026-03-31 修订日期：2026-07-28 |
| DOI： |
| 中文关键词: 科技期刊 融媒体 传播矩阵 分众传播 |
| 英文关键词: scientific journals convergent media communication matrix functional layering segmented communication platform collaboration |
| 基金项目:中国高校科技期刊研究会青年基金课题(CUJS2025-QN-045) |
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| 摘要点击次数: 26 |
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| 中文摘要: |
| 融媒体背景下，科技期刊亟需构建高效的传播矩阵，以突破传统传播模式的局限，提升传播效能。本文引入媒介系统依赖理论作为分析框架，以《中国输血杂志》为案例，系统探讨普通科技期刊多层次融媒体传播矩阵的构建路径。提出并实践了以“期刊网站、国际数据库”为基础，以“微信公众号”为核心，以“视频号、学术直播、精准推送”为拓展、“科普漫画、手绘封面”为衍生的协同联动传播矩阵，分别满足受众的理解需求、定向需求与娱乐需求，实现学术资源的分众化传播与价值提升。在此基础上，总结了因地制宜、激发学术共同体活力、内生型人才培养等实施策略。实践表明，该矩阵在人力与经费有限的条件下具有可操作性，能够有效提升普通科技期刊的学术影响力和品牌认知度。 |
| 英文摘要: |
| In the context of convergent media, scientific journals urgently need to build an efficient communication matrix to overcome the limitations of traditional communication models and enhance communication effectiveness. Taking the Media System Dependency (MSD) theory as an analytical framework and using Chinese Journal of Blood Transfusion as a case study, this paper systematically explores the construction path of a multi-layered convergent media communication matrix for ordinary scientific journals. We propose and implement a collaborative communication matrix consisting of four interrelated layers: a foundation layer (journal website and international databases), a core layer (WeChat official account), an expansion layer (video channel, academic live streaming, and targeted push notifications), and a derivative layer (science comics and hand-drawn covers). Through functional differentiation and content tiering, each platform addresses the audience''s needs for understanding, orientation, and entertainment, respectively, thereby enabling segmented dissemination of academic resources and value-enhanced communication. Our findings show that this matrix is operable under conditions of limited manpower and financial resources, effectively enhancing the journal''s academic influence and brand recognition. We also summarize implementation strategies, including adapting to local conditions, mobilizing the academic community and cultivating in-house talent. This study provides a replicable and scalable practical pathway for ordinary scientific journals with constrained resources to develop convergent media communication. |
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