| 毛殷.提升学报内容在微信平台上传播质量的路径.编辑学报,2017,29(1):73-75 |
| 提升学报内容在微信平台上传播质量的路径 |
| Paths of improving the communication quality of college journal contents at the WeChat platform |
| 投稿时间：2016-07-26 修订日期：2016-07-26 |
| DOI：10.16811/j.cnki.1001-4314.2017.01.024 |
| 中文关键词: 移动互联网 微信平台 学报 内容传播 有效传播 传播质量 |
| 英文关键词: mobile internet WeChat platform college journal content communication effective communication quality of communication |
| 基金项目:广东省高等学校学报研究会2014年立项课题(20140307) |
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| 中文摘要: |
| 以“有效传播”理论为基础,对最新入选北大中文核心期刊“综合性科学技术”类的110个学报的所有微信平台进行实证分析,旨在考察高校学报在微信平台的内容传播困境和成因,并提出解决策略。认为建立新媒体内容产品的整体概念、形成高参与度的社会化互动反馈渠道、实现以信息聚合为基础的定制阅读模式、加强编辑策划和整合能力,是提高学报内容传播质量的重要途径。 |
| 英文摘要: |
| The objectives of this paper are to analyze the plight of communication of college journal contents at the WeChat platform and the causes, and to propose the solutions. Based on the theory of effective communication, the WeChat platforms of 110 college journals selected in the GCJC, are analyzed empirically. The conclusions are as follows:the communication quality of college journals can be improved at the WeChat platform by establishing the whole concept of new media content products and the high involvement communication channels, creating the custom reading mode based on content integration, and enhancing editors' abilities of planning and integration. |
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