| 代艳玲,朱拴成,杨正凯,宫在芹.科技期刊传播质量和影响力提升途径与实践.编辑学报,2017,29(3):222-225 |
| 科技期刊传播质量和影响力提升途径与实践 |
| Methods and practice of improving spread quality and influence for sci-tech journals |
| 投稿时间：2016-11-30 修订日期：2016-11-30 |
| DOI：10.16811/j.cnki.1001-4314.2017.03.005 |
| 中文关键词: 科技期刊 期刊影响力 传播质量 传播途径 |
| 英文关键词: sci-tech journal influence of journal propagation quality propagation way |
| 基金项目: |
|
| 摘要点击次数: 1457 |
| 全文下载次数: 1038 |
| 中文摘要: |
| 鉴于科技期刊传播质量对提升期刊影响力与核心竞争力的重要性,以《煤炭科学技术》近年来的做法为例,通过借助煤炭行业发展态势,以常规发行方式和新型传播手段相结合,从期刊传播范围、传播深度和传播精度3方面阐述提高期刊传播质量的途径。传统传播手段,如以邮发为主,辅以自主征订,同时委托第三方发行单位开展合作提升期刊发行量；利用编委、协办单位、通讯员队伍稳固主要读者群；向行业知名专家或重要科研团队赠阅吸引高质量稿源；借助主办/协办学术会议和参加行业展会扩大期刊影响力；以技术服务合作为契机扩大期刊知名度。新型传播手段,如利用优质论文抢先出版加快传播速度,主动向读者推送论文成果扩大传播精度,利用新媒体大容量信息吸引读者关注,与国内外知名数据库合作或建设/加盟有影响力的期刊数字出版平台扩大传播范围。总之,面对网络出版与数字出版的冲击,科技期刊应全方位、多渠道寻求发行与传播途径,多措并举才能取得满意的传播效果。 |
| 英文摘要: |
| Given the importance of propagation quality of the sci-tech journals to improve the influence and the core competitiveness of the journals, based on the recent practices of Coal Science and Technology, the accesses to improving the propagation quality of the journal are presented from the aspects of the propagation scope, propagation depth and propagation accuracy, with reference of the coal industry development tendency, in combination with the conventional issuing mode and the new propagation means. The conventional propagation means would be the delivery mainly with the post office and secondly the individual subscriptions. Meanwhile, the third party issuing units would be commissioned and cooperated to improve the issuing quantity of the journal. The members of the editorial board, the co-organizers and the correspondent team could stabilize the major reader groups. The free issuing to the industrial well known experts and the important research and development organizations and teams has been conducted to attract high quality papers. The assistances to the sponsor or co-sponsor of the academic conferences and the participants of the industrial exhibitions would be applied to enlarge the influences of the journals. The technical service cooperation would be the opportunity to enlarge the popularity of the journal. The new propagation means could be in a first time to issue the quality papers and to speed up the propagation. The technical papers would be actively provided to the readers in order to enlarge the propagation accuracy. The high volume information of the new media could be applied to attract the readers. The cooperation with the well-known databanks at home and abroad or construction of and being involved with the digital issuing platform of the journals could enlarge the propagation scope. Generally, faced to the impact of the network issuing and digital issuing, the sci-tech journals should seek the issuing and propagation access in all directions and multi channels and the satisfactory propagation effect would be obtained with the multi measures conducted. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
