| 胡小洋,游俊,熊显长,江津,陈道德.基于新媒体技术和思维的学术期刊影响力提升理论研究.编辑学报,2018,30(1):8-12 |
| 基于新媒体技术和思维的学术期刊影响力提升理论研究 |
| Theoretical exploration of promoting influence of academic journals based on new media technology and thinking |
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| DOI：10.16811/j.cnki.1001-4314.2018.01.003 |
| 中文关键词: 新媒体技术 新媒体思维 学术期刊 影响力 提升机制 理论研究 |
| 英文关键词: new media technology new media thinking academic journal influence promotion mechanism theoretical exploring Author’s address |
| 基金项目:[KH*2/3D]*国家社会科学基金学术期刊资助项目(12QKB29);2017年湖北省期刊发展扶持资金项目(2017-15) |
| 作者 | 单位 | | 胡小洋 | 湖北大学学报编辑部,430062,武汉 | | 游俊 | 湖北大学学报编辑部,430062,武汉 | | 熊显长 | 湖北大学学报编辑部,430062,武汉 | | 江津 | 湖北大学学报编辑部,430062,武汉 | | 陈道德 | 湖北大学学报编辑部,430062,武汉 |
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| 中文摘要: |
| 随着国民教育水平的不断提升和专业化分工的不断深入,社会大众对来自学术媒体的专业化信息的需求也在逐渐升温。为适应当下大众阅读习惯和阅读方式,传统“静态-单向”的“残缺”的学术期刊出版模式在新媒体技术和思维的推动下,逐渐向“动态-双向”的“完整”的学术期刊出版模式转变。这种转变既还原了学术期刊作为学术媒体应有的媒体意义,也拓展了学术期刊影响力的提升路径。本文在揭示新媒体时代信息传播特点的基础上,分析新媒体环境对传统学术期刊出版带来的机遇和挑战,并重点从学术期刊生产、传播、信息反馈3个环节探究新媒体技术和思维引入后的学术期刊影响力提升机制,以期为新媒体时代的学术期刊影响力提升实践提供理论支撑。 |
| 英文摘要: |
| With the rapid development of the overall national education level and with the social labor division deepening, the public demand for specialized information from academic media is gradually warming. Nowadays, in order to adapt to the current popular reading habits and reading model, under the improvement of new media technology and thinking, the “static”, “one-way”, “incomplete” model of the traditional academic journals publishing gradually transforms to the “dynamic”, “two-way”, “complete” model. The transformation not only realizes the media sense of the academic journals, but also expands the paths for improving the academic journal influence. Based on the characteristics of information dissemination in new media era, the opportunities and challenges brought to the traditional academic journals publishing by the new media environment are analyzed deeply, and especially the influence promotion mechanism under new media technology and thinking, is investigated from three aspects of the producing process, information transfer process and information feedback process of academic journals, in order to provide theoretical support for the influence promotion practice of academic journals in new media era. |
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