文章摘要
提高学科综合性中文科技期刊影响力的新思路探讨——从《化工学报》角度思考“教科书”式品牌知识服务型传播
New strategies for the improvement of the influence of comprehensive Chinese sci-technology journals: "textbook "brand knowledge service, talking CIESC Journal as example
投稿时间:2018-09-11  修订日期:2018-11-01
DOI:
中文关键词: 学科综合性中文科技期刊  《化工学报》  影响力  考研率  研究生教育  学科交叉
英文关键词: comprehensive Chinese sci-technology journals  CIESC Journal  influence  rates of postgraduate entrance examination  postgraduate education  cross-disciplines
基金项目:
作者单位E-mail
李丽 化学工业出版社《化工学报》编辑部 lilihgxb@126.com 
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中文摘要:
      以《化工学报》为例探讨了学科综合性中文科技期刊打造“教科书”式品牌期刊,并以这种“品牌理念”进行宣传和知识服务的理论可行性,同时提出相应的宣传服务方案。将《化工学报》作为化工领域的“考研指南”和“研究生科研入门指南”“教科书”式品牌期刊向化工专业的本科生、研究生进行宣传和知识服务,将能持续的培养作者和引用者并带动纸刊订阅,提高期刊的社会效益和经济效益。本文的理念将能启发相似背景的学科综合性中文科技期刊,在现有的体制机制框架下,不断提高中文期刊的学术影响力,改善编辑部经营状况。
英文摘要:
      Taking CIESC Journal as an example, this paper discusses the theoretical feasibility of building a "textbook" brand Journal with comprehensive Chinese sci-tech periodicals, and puts forward the corresponding propaganda service scheme. If we take CIESC Journal as "textbook" brand journals of "the guide of the Graduate Record Examination " in the field of chemical industry and "the icebreak guide for the graduate students’ scientific research " in propaganda and knowledge service, we can attract authors and readers continuously. And as a result, printed journal subscriptions will be promoted and also the social and economic benefits of the journal will be increased thereof. The concept presented in this paper may inspire comprehensive Chinese sci-tech periodicals with similar backgrounds to continuously enhance the academic influence of Chinese periodicals under the existing institutional framework, and also improve the operation situation of the editorial department.
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