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| 微信公众号基于与期刊工作相关的内容建设实践研究 ——以《国际检验医学杂志》微信服务号为例* |
| Content construction of WeChat official account based on content related to periodical work——take Wechat service account of International Journal of Laboratory Medicine as an example* |
| 投稿时间：2020-08-27 修订日期：2020-11-20 |
| DOI： |
| 中文关键词: 科技期刊 微信公众号 内容建设 二次传播 |
| 英文关键词: sci-tech journals WeChat official account content construction second dissemination |
| 基金项目:*基金项目：重庆市高校期刊研究会2018年度基金资助项目（CQYB2018-4）。 |
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| 摘要点击次数: 600 |
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| 中文摘要: |
| 摘要：目的 研究如何利用微信公众号进行期刊工作相关的内容建设。方法：选择2017年7月1日至2019年6月30日在《国际检验医学杂志》微信服务号上发布的微信消息为研究对象。根据微信调整发布内容分为调整前和调整后，统计微信消息的发布条数、头条数、原创数、阅读量、点赞数、留言数、粉丝关注数等基本信息，并比较分析调整前后不同栏目的阅读量等情况。结果：经统计学检验结果显示，微信发布内容调整前的阅读量、点赞数和留言数均高于调整后，差异有统计学意义（Z=—7.646、—7.712、—6.169，P=0.000、0.000、0.000）。调整后与期刊工作相关的微信消息占比高于调整前，差异有统计意义（18.8%vs.84.4%,x2=121.407,P=0.000）。调整前后阅读量构成比差异有统计学意义（x2=50.007,P=0.000）。结论：科技期刊利用微信平台进行期刊工作相关的内容建设的同时，也要注重行业热点文章的推送频率、质量和多样性等，维持用户活跃度，增加用户黏度，达到利用微信平台既服务期刊，又服务用户的平衡。 |
| 英文摘要: |
| Abstract Objective To investigate the way of content construction related to periodical work by using WeChat official. .Methods The Wechat messages published on the Wechat service account of International Journal of Laboratory Medicine from July 1, 2017 to June 30, 2019 were selected as the research objects. According to the adjustment of Wechat content, it could be divided into before and after the adjustment. The number of Wechat messages published, the number of headlines, the number of original work, the number of reading, the number of likes, the number of comments, the number of fans' attention and other basic information were counted, and the number of reading of different columns before and after the adjustment was compared and analyzed. Results The results of statistical test showed that the number of reading, the number of likes and the number of comments of published Wechat messages before the adjustment were higher than those after the adjustment, and the differences were statistically significant (Z = －7.646,－7.712,－6.169, P = 0.000, 0.000, 0.000). The proportion of Wechat messages related to periodical work after the adjustment was higher than that before the adjustment (18.8% vs. 84.4%, x2=121.407, P=0.000). There was a significant difference in the constituent ratio of reading volume before and after the adjustment (x2 = 50.007, P = 0.000). Conclusion While Wechat platform is used for the content construction related to periodical work, the release frequency, quality and diversity of hot sci-tech articles in the industry should be paid attention to, it could maintain users’ activity, increase users’ viscosity, and achieve the balance of serving both journals and users. |
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