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| 浅析世界一流科技期刊建设背景下新媒体平台传播体系的构建与运行 |
| How to build and develop the new media promoting system under the background of cultivating world-class scientific journals |
| 投稿时间：2021-05-27 修订日期：2021-07-28 |
| DOI： |
| 中文关键词: 世界一流科技期刊 国际影响力提升 新媒体平台 融合发展 |
| 英文关键词: World-class scientific journals Increasing international influence New media Integrated development |
| 基金项目:中国科技期刊卓越行动计划选育高水平办刊人才子项目-青年人才支持项目(项目编号：2020ZZ10305) |
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| 中文摘要: |
| 随着期刊市场化改革的深入,世界一流科技期刊建设迫在眉睫,新媒体平台是期刊充分发挥学术交流作用、提升国际影响力的重要阵地之一,期刊与新媒体融合是发展必由之路,一流的期刊必须要有一流的新媒体平台作辅助。本文以中国化学会旗舰期刊CCS Chemistry 的新媒体平台运营经验为例,对世界一流科技期刊建设背景下新媒体平台传播体系的构建与运行进行了归纳和分析,并对目前主要存在的问题和建议进行了总结。 |
| 英文摘要: |
| With the deepening of market-oriented reform of the journals, the construction of world-class journals is imminent. New media platform is one of the important approaches for journals to give full play to the role of academic exchange and enhance international influence. The integration of journals and new medias is the necessary way for development, and first-class journals must be assisted by first-class new media platform. In this paper, the establishment experience of the new media platform of CCS Chemistry, the flagship journal of the Chinese Chemical Society, is taken as an example to summarize and analyze the construction and operation of the communication system of the new media platform under the background of the construction of world-class scientific and technological journals, and the main existing problems and suggestions are summarized. |
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