文章摘要
检验医学科技期刊新媒体内容需求现况及应对策略研究
The Research of New Media Content Demands Current Situation and Coping Strategies on Sci-tech Journals of Laboratory Medicine
投稿时间:2021-08-11  修订日期:2021-09-23
DOI:
中文关键词: 医学  科技期刊  新媒体  内容需求  应对策略
英文关键词: Medicine  Scientific journals  New media  Content demand  Coping strategies
基金项目:重庆市科学技术期刊编辑学会2020年科研项目(CQKJQKXH2020001);中国高校科技期刊研究会青年基金资助项目(CUJS-QN-2021-016)
作者单位邮编
方琪 重庆市卫生健康统计信息中心检验医学传媒部 401120
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中文摘要:
      摘 要 :科技期刊新媒体内容该如何打造是每一个科技期刊不得不面临的重要选题。本文基于检验医学新媒体用户对内容需求的现况进行分析,并采取相应的应对策略;并根据新媒体用户对内容需求的特点,在原创作者团队的构建、内容设计及内容合作模式上进行了一系列探索,且取得较为不错的效果。传统科技期刊与新媒体的思维模式及关注人群是截然不同的,故新媒体的内容不能简单照搬科技期刊的原有内容,唯有以用户的实际需求为导向,深入行业,进行内容创作,才能让科技期刊的新媒体不仅能服务期刊,还能与期刊实现互补,差异发展;同时让科技期刊新媒体呈现持久的生命力。
英文摘要:
      Abstract: How to build the new media content of sci-tech journals is an important topic that every sci-tech journal has to face. This paper analyzes the current situation of content demand of new media users of laboratory medicine, and adopts corresponding coping strategies. According to the characteristics of new media users' demands for content, a series of explorations have been made on the construction of original author team, content design and content cooperation mode, and relatively good results have been obtained. Scientific and technological journals and new media have different thinking modes and focus groups, so the content of new media cannot simply copy the original content of sci-tech journals. Only by taking the actual needs of users as the guide, going deep into the industry and creating content, can the new media of scientific and technological journals not only serve journals, but also achieve complementary and different development with journals; At the same time, the new media of sci-tech journals will show lasting vitality.
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