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| 学术期刊的短视频平台运营现状分析及策略探讨 |
| Status analysis and operation strategies of short video platforms of academic journals |
| 投稿时间：2022-03-02 修订日期：2022-05-29 |
| DOI： |
| 中文关键词: 短视频 学术期刊 学术传播 融媒体 |
| 英文关键词: short video platform academic journals academic commucation media convergence |
| 基金项目:中国高校科技期刊研究会青年基金项目 |
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| 摘要点击次数: 154 |
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| 中文摘要: |
| 短视频已成为越来越主流的传播渠道,学术期刊在融媒体建设背景下,急需借助短视频进一步扩大影响力。本文以微信平台的视频号、抖音、哔哩哔哩(B站)、快手、西瓜视频5大短视频平台为例,调研分析学术期刊在不同的运营现状,并以实例分析在短视频平台的内容运营策略。结果表明,不同平台目标用户差异较大,学术期刊在进行融媒体建设布局时需要首先考虑与平台的适配度,选择合适的“赛道”；对视频内容按照加强出版类、营销资讯类、期刊公告类及拓展传播类进行分析讨论,加强出版类和拓展传播类是学术期刊中占比较大的内容主题。 |
| 英文摘要: |
| Short videos have become more and more mainstream communication channels. Academic journals urgently need to use short videos to further expand their influence in the of media convergence construction. This article takes the five short video platforms of Channels, Douyin, Bilibili), Kuaishou, and Xigua Video as examples, to investigate and analyze the status of academic journals, and to analyze the use of short videos content operations strategy by examples.The results show that the target users of different platforms are quite different, and academic journals need to consider the degree of adaptation with the platform when constructing the layout of new media, and choose the appropriate "track".And discuss the short video content in accordance with strengthen publishing, news, journal announcements and expanding content, strengthening publishing and expanding content are the topics that account for a large proportion of academic journals. |
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