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| 短视频在传统医学期刊中的应用探索 ——以《新医学》杂志为例 |
| Application of short video in traditional medical journals：take Journal of New Medicine as an example |
| 投稿时间：2022-07-26 修订日期：2022-11-15 |
| DOI： |
| 中文关键词: 医学期刊 《新医学》 短视频 媒体融合 动画摘要 |
| 英文关键词: medical journals Journal of New Medicine short videa media convergence |
| 基金项目: |
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| 摘要点击次数: 83 |
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| 中文摘要: |
| 作为创刊53年的传统医学期刊，《新医学》坚持守正创新，在媒体融合发展的道路上努力前行，将官方网站、微博与微信相结合以提升期刊的传播力与学术影响力。近年来，5G智能终端设备的普及使短视频以爆炸式的势头迅猛发展，《新医学》也紧跟媒体发展的步伐，对短视频的应用进行了积极探索，在结合期刊实际情况下，先后探讨了实操类视频及动画摘要的应用效果，经实践后，确定将微博动画摘要作为主要的短视频传播手段。该文就《新医学》的相关经验进行了阐述，以期为医学期刊的媒体融合发展提供参考，以及为更好地向公众传递专业的医学信息、为医疗卫生事业的发展添砖加瓦。 |
| 英文摘要: |
| As a traditional medical journal founded 53 years ago,Journal of New Medicine(J New Med) has been adhering to the principle of integrity and innovation, making efforts to advance on the road of media convergence and development.J New Med combines official website，Weibo and Wechat to enhance the communication power and academic influence. In recent years, the popularity of 5G intelligent terminal equipment has led to the rapid development of short video with explosive momentum. J New Med has also kept up with the developments in media and actively explored the application of short video. Combined with the actual situation of the journal, the application effect of practical operation video and animated abstract were researched successively, and microblog animated abstract was set as the main means of short video transmission after practice. In this paper, the relevant experience of J New Med is discussed in order to provide reference for the development in media convergence of medical journals, to better convey professional medical information to the public, and to contribute to the development of medical and health undertakings. |
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