文章摘要
科技期刊媒体融合策略与关键能力构建
New Ecological Construction and Media Integration Strategy of Sci-tech Periodicals
投稿时间:2022-08-02  修订日期:2022-09-18
DOI:
中文关键词: 科技期刊  媒体融合  知识服务  集群化  微信公众号
英文关键词: science and technology journals  media convergence  knowledge service  clustering  Wechat public account
基金项目:
作者单位邮编
张静 中国日用化学工业信息中心《日用化学品科学》编辑部 030001
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中文摘要:
      从政策导向、数字技术与移动互联网发展趋势、疫情促使学术活动线上化等角度分析科技期刊媒体融合的机遇与必然,分析了科技期刊媒体融合的重点工作方向,据此提出科技期刊媒体融合策略,即以品牌为根本,以纸质期刊、期刊官网、集群平台、社媒平台等4大平台为抓手,并以基础能力维度、平台能力维度、行业能力维度等3大维度构建科技期刊媒体融合9项关键能力。
英文摘要:
      From the perspectives of policy orientation, the development trend of digital technology and mobile Internet, and the online academic activities promoted by the epidemic, this paper analyzes the message and necessity of the media integration of science and technology journals, and proposes that the media integration of science and technology journals needs to build a new ecology to meet the needs of development. On this basis, the paper journal, journal official website, cluster platform and social media platform are taken as the starting point, and the media integration strategy of science and technology journal with nine key capabilities is constructed from three dimensions, namely, basic capability dimension, platform capability dimension and industry capability dimension.
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