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| 学术直播助力期刊影响力提升的实践及思考 |
| Practice and thinking of academic Live broadcast to enhance the influence of Journals// FAN Zhenzhen, LI Shiqiu, LI Mingmin, CAI Fei |
| 投稿时间：2022-08-05 修订日期：2022-08-31 |
| DOI： |
| 中文关键词: 学术直播 直播成效 期刊影响力 学术直播可持续 |
| 英文关键词: academic live broadcast live broadcast effect journal influence academic live broadcast sustainability |
| 基金项目: |
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| 中文摘要: |
| 新冠疫情影响及移动互联时代的迅猛发展，学术直播活动异军突起。通过《航空学报》Chinese Journal of Aeronautics（以下简称“两刊”）的直播活动实践，从5个层面总结直播成效影响因素：优质内容选择，主播的行业知名度和号召力，直播覆盖的受众画像，合适的直播平台，恰当的营销宣传；探析学术直播助力期刊影响力提升的层面：助推行业发展，积极塑造品牌，编辑涵义更加多元。同时以两刊的直播实践思考学术直播的未来走向及可持续发展的可能，为学术期刊建立更为有效的传播途径、加快融合发展提供借鉴。 |
| 英文摘要: |
| With the influence of COVID-19’s epidemic situation and the rapid development of the era of mobile Internet, academic live streaming activities have emerged as a new force.?Through the live broadcast practice of Acta Aeronautica et Astronautica Sinica and Chinese Journal of Aeronautics (hereinafter referred to as "the two journals") , this paper summarizes the factors affecting the effectiveness of live broadcast from five aspects: the selection of high-quality content, the industry popularity and appeal of anchors, the portraits of the audience covered by live broadcast, appropriate live broadcast platform, and appropriate marketing promotion.?This paper probes into the aspects of academic live broadcast to enhance the influence of journals: promote the development of the industry, actively shape the brand, and the meaning of editing is more diverse.?At the same time, we use the live broadcast practice of the two journals to think about the future trend of academic live broadcast and the possibility of sustainable development, so as to provide reference for academic journals to establish more effective ways of communication and speed up the development of integration. |
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