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| 提升“三力”：深度融合时代科技期刊品牌建设 路径探究 |
| Promoting "three forces": a probe into the path of brand construction of sci-tech periodicals in the era of deep integration |
| 投稿时间：2022-09-01 修订日期：2022-09-01 |
| DOI： |
| 中文关键词: 深度融合 科技期刊 品牌建设 数字连接力 资源整合力 社会嵌入力 |
| 英文关键词: deep fusion sci-tech periodicals brand building: digital connectivity resource integration social embeddedness |
| 基金项目: |
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| 摘要点击次数: 85 |
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| 中文摘要: |
| 在媒体融合逐步走向纵深之际，科技期刊品牌建设的立足点发生了较大变化，使得科技期刊的品牌建设面临着新的挑战。作为品牌建设主体，科技期刊应突破传统品牌建构的路径依赖，充分利用新媒体技术提供的际遇与条件，积极探索新的品牌建设之路。结合媒体深度融合的内在要求以及科技期刊品牌建设的现状，科技期刊重点可以从提升数字连接力、资源整合力、社会嵌入力着手，在与用户、行业、国家和社会发展建立更深层连接以及为其创造更多价值的过程中，不断提升的品牌传播力、影响力和公信力，逐步开启深度融合时代的品牌建设之路。 |
| 英文摘要: |
| As the media integration gradually goes deeper, the foothold of the brand construction of sci-tech periodicals has changed greatly, which makes the brand construction of sci-tech periodicals face new challenges. As the main body of brand building, sci-tech periodicals should break through the path dependence of traditional brand building, make full use of the opportunities and conditions provided by new media technology, and actively explore new ways of brand building. In combination with the internal requirements of the deep integration of media and the current situation of the brand construction of sci-tech periodicals, the focus of sci-tech periodicals can be on improving the digital connectivity, resource integration and social embeddedness. In the process of establishing deeper connections with users, industries, countries and social development and creating more value for them, the brand communication, influence and credibility will be constantly improved, and the brand construction road in the era of deep integration will be gradually opened. |
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