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科技期刊品牌塑造中的封面设计实践 |
Practices of cover design in scientific journals' brand building |
投稿时间:2023-02-27 修订日期:2023-05-11 |
DOI: |
中文关键词: 《中国图象图形学报》 封面设计 期刊品牌塑造 影响力提升 |
英文关键词: Journal of Image and Graphics cover design journals' brand building influence promoting |
基金项目:中国科学院2021年度科学传播项目 |
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中文摘要: |
科技期刊封面是展示我国科研实力与民族文化的重要窗口,具有树立中国科技品牌、推进文化自信自强的重要意义,各学科领域的科技期刊应积极探索兼具科学内涵与艺术表现的高水平封面设计之道。本文围绕《中国图象图形学报》封面设计的代表性案例进行研究分析,总结计算机科技期刊封面主题策划范式,形成针对专题、算法研究论文、数据集论文以及综述论文等不同主题来源的封面图像设计思路。并通过实践证明,精心打磨封面设计能够提升期刊在学科领域的影响力以及同行期刊中的显示度,进一步助力期刊品牌塑造。 |
英文摘要: |
The cover of scientific journals is an important window to show China's scientific research strength and national culture. Furthermore, it has significance of establishing China's sci-tech brand and promoting cultural confidence. Therefore, scientific journals in different study area should actively explore the way of high-quality cover design. Taking the covers of Journal of Image and Graphics for example, this study aims to summarize the methods of cover theme planning and image design. This study demonstrates the cover design ideas of different themes, including special topics, algorithm research papers, dataset papers, and review papers. Practice proves that it can improve the influence of journals in the study area and journal industry by attaching importance to cover design, further promote the building of journals' brand. |
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