| Conducting research on the current status of new media science popularization communication in scientific journals is of practical value for guiding the improvement of their new media science popularization effectiveness. We investigated 162 journals covering 49 disciplines, conducting a statistical analysis of key elements such as the start time, content, format, and target audience of science popularization articles published on their WeChat public accounts. The investigation revealed that while scientific journals demonstrate positive practices in terms of content originality, update stability, and continuity, they generally face 5 major challenges: insufficient participation, narrow disciplinary distribution, imbalance in the coverage of scientific knowledge, scientific methods, scientific thinking, and scientific spirit, disconnect between content and academic achievements, and monotonous creation formats. To address these issues, this study proposes strategies for enhancing the new media communication effectiveness of scientific journals for science popularization from multiple perspectives, including stimulating participation willingness, content construction, column development, format innovation, and multi-scenario linkage. |
