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| 面向前沿领域的科技期刊内容构建与精准传播实践——以《增材制造前沿(英文)》为例 |
| Content Construction and Targeted Dissemination Practices for Scientific Journals in Cutting-Edge Fields——A Case Study of Additive Manufacturing Frontiers |
| 投稿时间：2026-01-10 修订日期：2026-04-27 |
| DOI： |
| 中文关键词: 前沿领域 科技期刊 内容组织 学术传播 增材制造 |
| 英文关键词: Cutting-edge fields Scientific journals Content organization Academic communication Additive manufacturing |
| 基金项目: |
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| 摘要点击次数: 146 |
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| 中文摘要: |
| 探索面向新兴交叉领域的初创英文科技期刊，如何通过内容的构建与传播模式的创新，突破初创期的品牌与影响力瓶颈。以入选“中国科技期刊卓越行动计划”的高起点新刊——《增材制造前沿(英文)》期刊为案例，引入内容组织与整合营销传播理论，系统阐述其“内容-传播”协同发展的实践路径。在内容构建上，期刊突破被动来稿模式，采取“前沿图谱绘制—专家智库建设—专题深度策划”的策略，主动布局增材制造领域的关键交叉方向，实现从稿件汇编到知识建构的转型；在传播实践上，建立“出版前预热—出版中引爆—出版后长尾”的全周期精准传播链路，利用多模态内容呈现，形成传播与策划的双向驱动。实践表明，通过“内容组织”与“全周期精准传播运营”的双轮驱动模式，新刊能够在短期内快速构建学术声誉，可为同类期刊提供可复用的理论参照与实践路径。 |
| 英文摘要: |
| This study explores how new English-language scientific journals in emerging interdisciplinary fields can overcome brand and influence bottlenecks during their initial stage by constructing a content system and innovating communication models. Taking the high-starting-point new journal of Additive Manufacturing Frontiers (AMF) —selected for the "China Sci-tech Journal Excellence Action Plan"—as a case study, this article introduces theories of content organization and integrated marketing communication to systematically elaborate on its practical path of "content-communication" synergistic development. In terms of content construction, the journal moves beyond a passive submission model and adopts a strategy of "frontier landscape mapping—expert think tank building—in-depth special issue planning", actively addressing key interdisciplinary directions in additive manufacturing and achieving a transformation from manuscript compilation to knowledge construction. In terms of communication practice, it establishes a full-cycle precision communication pathway encompassing "pre-publication preheating, mid-publication impact, and post-publication long-tail effects". By leveraging multimodal content presentation, it creates a two-way drive between communication and planning. Practice shows that through the two-wheel drive model of "content organization" and "full-cycle precision communication operation", a new journal can rapidly build academic reputation in a short period, providing a replicable theoretical reference and practical pathway for similar journals. |
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