| 陈培颖,胡蓉,张哲.科技期刊的多元化宣传策略.编辑学报,2009,21(5):429-430 |
| 科技期刊的多元化宣传策略 |
| Multi-strategy for promoting publication of sci-tech periodicals |
| 投稿时间：2009-01-25 修订日期：2009-01-25 |
| DOI： |
| 中文关键词: 科技期刊 宣传 多元化 |
| 英文关键词: sci-tech periodical promotion multiple promotion strategy |
| 基金项目: |
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| 摘要点击次数: 1171 |
| 全文下载次数: 1025 |
| 中文摘要: |
| 针对科技期刊传统的宣传策略大多存在效率低、影响范围小等缺点,提出了在传统宣传方法的基础上采用多元化宣传策略,整合、利用外部资源开展期刊推广工作,以取得更好的宣传效果的新策略。 |
| 英文摘要: |
| For the sci-tech periodicals, as the traditional methods of promoting publication have some disadvantages, such as low efficiency and limited impact, this paper proposes a multiple promotion strategy based on some traditional methods, which effectively integrate and use outside resources, and lead to the best achievement of publication promotion. |
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