| 袁桂清,杜杏叶,刘培一.我国科技期刊品牌建设发展战略与对策研究.编辑学报,2010,22(5):377-380 |
| 我国科技期刊品牌建设发展战略与对策研究 |
| Strategies and countermeasures of brand construction of Chinese sci-tech journals |
| 投稿时间：2007-06-22 修订日期：2007-06-22 |
| DOI： |
| 中文关键词: 品牌建设 科技期刊 战略 对策 |
| 英文关键词: brand construction of a journal sci-tech journal strategy countermeasure |
| 基金项目:中国科学技术协会资助课题(2007-06-22) |
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| 摘要点击次数: 1389 |
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| 中文摘要: |
| 分析影响我国科技期刊品牌化建设的因素及存在的问题,探讨其发展战略与对策。认为期刊品牌化建设要突出特色,择优培育；分类实施,重点塑造；实施政策导向,维护期刊品牌；实施品牌营销,完善品牌形象；制订期刊品牌保护制度,保证期刊品牌培育环境；实施期刊品牌推广工程,加快期刊品牌国际化；实施跨媒体链接,扩大品牌影响半径。 |
| 英文摘要: |
| Current status and problems in brand construction of Chinese sci-tech journals are analyzed, and developing strategy is investigated. The detailed methods are:laying stress on the key points for journal brand's construction; fostering its characteristics; guiding based on classification; nurturing and developing from different aspects; keeping to the policy direction and strengthening the protection of journal brand; planning, propagating and creating the image for journal brand; setting funds and improving the construction for journal brand; promoting the process of building up journal brand and mending the internationalization evolutional step; establishing the protection institution and promoting its healthy development. |
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