| 龚维忠.科普杂志的办刊规律与经营理念探讨 ——《科学启蒙》办刊得失剖析.编辑学报,2011,23(6):486-488 |
| 科普杂志的办刊规律与经营理念探讨 ——《科学启蒙》办刊得失剖析 |
| The operational rules and managerial ideas of popular science magazines |
| 投稿时间：2011-03-18 修订日期：2011-03-18 |
| DOI： |
| 中文关键词: 科普杂志 规律 经营 理念 |
| 英文关键词: popular science magazine rule management idea |
| 基金项目:2009年湖南省教育厅科研重点课题(湘教科09A060) |
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| 中文摘要: |
| 曾经风靡一时的科普杂志,由于“沾染”上传播的同质化“病症”,现在仿佛进入了“低迷”状态时期。剖析一种有代表性的科普杂志的办刊个性化特征,其中包括杂志的发展历程、“寓乐于教”的编辑理念,以及经营认知的缺失等3个方面,来探讨科普杂志的办刊规律和经营理念是有其必要性和具有现实意义的。 |
| 英文摘要: |
| For the phenomenon of communicational homogenization, the once fashionable popular science magazine is on the decline recently. To analyze the individual characteristics of running a typical popular science magazine, it is necessary and of practical significance to study the operational rules and managerial ideas of popular science magazines from three aspects, including its development history, the editing concept of "educating through entertainment" and the absence of managerial cognition. |
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