| 吴爱民,马永祥,陈凯.农业科技期刊广告编辑过程中常见问题探析.编辑学报,2012,24(1):43-44 |
| 农业科技期刊广告编辑过程中常见问题探析 |
| Some common problems in editing advertisements in agricultural sci-tech periodicals |
| 投稿时间：2011-07-25 修订日期：2011-07-25 |
| DOI： |
| 中文关键词: 农业科技期刊 广告 编辑 常见问题 |
| 英文关键词: agricultural sci-tech periodical advertisement editing common problems |
| 基金项目: |
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| 摘要点击次数: 897 |
| 全文下载次数: 845 |
| 中文摘要: |
| 目前农业科技期刊对广告编辑工作普遍重视不够,编辑水平不高,导致一些不规范甚至违规广告频现在期刊上。该研究探析农药、种子、肥料等3类农资广告原稿存在的常见问题,提出了编辑处理依据及原则。 |
| 英文摘要: |
| At present, editors at large do not pay adequate attention to advertisement editing in agricultural sci-tech periodicals, which results in frequent appearance of illegal advertisements in these periodicals. This phenomenon is partly due to that editors are not professional in editing advertisements. This paper discusses several common problems in three types of advertisements of agricultural products such as pesticides, seeds and fertilizers, and accordingly puts forward some principles in editing such advertisements. |
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