| 胡家胜,张带荣.科技期刊发行存在的问题及对策.编辑学报,2013,25(5):455-457 |
| 科技期刊发行存在的问题及对策 |
| Problems of sci-tech periodical issuing and countermeasures |
| 投稿时间：2013-01-18 修订日期：2013-01-18 |
| DOI： |
| 中文关键词: 科技期刊 科学发行 有效发行 |
| 英文关键词: sci-tech periodical scientific issuing effective issuing |
| 基金项目: |
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| 中文摘要: |
| 我国科技期刊经营存在重编辑轻市场、重制作轻发行、重发行活动轻发行效果等弊端。随着报刊体制改革的深入和科技期刊市场的成熟,科技期刊编辑应该树立科学的发行观,使发行工作服务于期刊整体发展,充分评估期刊发行过程中的成本与收益,根据具体情况灵活制订发行策略,以合理的成本赢得最大的效益。 |
| 英文摘要: |
| There have been some drawbacks in the management of Chinese sci-tech periodicals, such as attaching more importance to editing than to the market, more to production than to issuing, and more to issuing activities than to issuing effect. With the deepening reform on the systems of newspapers and periodicals and maturation of sci-tech periodical market, editors should set up scientific view on issuing to make it serve the whole development of the journal, and fully assess the costs and benefits in the process of journal issuing. In this way, they can win the greatest benefits by making flexible issuing strategies in accordance with specific conditions. |
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