文章摘要
张岚.论读者需求的满足对期刊经营管理的推动.编辑学报,2014,26(5):418-419
论读者需求的满足对期刊经营管理的推动
Meet the readers' needs to promote journal management
投稿时间:2012-09-14  修订日期:2012-09-14
DOI:
中文关键词: 读者需求  期刊建设  读者的信息素养
英文关键词: readers' need  journal construction  readers' information literacy
基金项目:
作者单位
张岚 北京军区总医院《护理管理杂志》编辑部,100700,北京 
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中文摘要:
      期刊经营与发展需定位于读者需求及其满足。通过问卷调查法结合访谈搜集读者需求,并对结果加以分析。认为期刊建设须以读者需求为导向,坚持以读者为中心的服务理念,拓展服务空间及形式,科学引导读者的阅读需求,提高读者信息素养,以读者参与的双向互动模式满足读者的阅读需求。
英文摘要:
      The management and development of journals should be orientated at meeting readers' needs. In this paper, readers' demands are obtained through questionnaire survey and interviews, and the results are analyzed. A set of countermeasures are proposed, including developing as readers' demands, adhering to the reader-centered service concept, expanding service space and form to guide readers' need, so as to improve readers' information literacy, and to set up a mutually interactive mode to meet readers' needs.
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