| 张岚.论读者需求的满足对期刊经营管理的推动.编辑学报,2014,26(5):418-419 |
| 论读者需求的满足对期刊经营管理的推动 |
| Meet the readers' needs to promote journal management |
| 投稿时间：2012-09-14 修订日期：2012-09-14 |
| DOI： |
| 中文关键词: 读者需求 期刊建设 读者的信息素养 |
| 英文关键词: readers' need journal construction readers' information literacy |
| 基金项目: |
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| 摘要点击次数: 1705 |
| 全文下载次数: 1887 |
| 中文摘要: |
| 期刊经营与发展需定位于读者需求及其满足。通过问卷调查法结合访谈搜集读者需求,并对结果加以分析。认为期刊建设须以读者需求为导向,坚持以读者为中心的服务理念,拓展服务空间及形式,科学引导读者的阅读需求,提高读者信息素养,以读者参与的双向互动模式满足读者的阅读需求。 |
| 英文摘要: |
| The management and development of journals should be orientated at meeting readers' needs. In this paper, readers' demands are obtained through questionnaire survey and interviews, and the results are analyzed. A set of countermeasures are proposed, including developing as readers' demands, adhering to the reader-centered service concept, expanding service space and form to guide readers' need, so as to improve readers' information literacy, and to set up a mutually interactive mode to meet readers' needs. |
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