文章摘要
刘颖慧.傅兰雅与《格致汇编》的读者意识.编辑学报,2014,26(5):423-426
傅兰雅与《格致汇编》的读者意识
John Fryer and readers-oriented consciousness in the editorial thoughts of Gezhi Huibin
投稿时间:1876-02-09  修订日期:1876-02-09
DOI:
中文关键词: 《格致汇编》  编辑思想  科技期刊  读者意识
英文关键词: Gezhi Huibian  editorial thought  sci-tech journal  reader consciousness
基金项目:国家社科基金项目
作者单位
刘颖慧 陕西师范大学文学院
陕西省委党校:710062,西安 
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中文摘要:
      《格致汇编》作为我国出版史上第一种科技期刊,致力于“将西方格致之学广行于中华”,在栏目设定、内容编排、出版发行和营销宣传中都体现出明确的读者中心意识。主编傅兰雅通过多种方式增加互动交流,拓展读者范围,进行广告宣传,使该刊成功出版达7年之久,并多次再版重印,不但搭建了西学传播的桥梁,为中国近代科技期刊的发展奠定了基础,而且对当下科技期刊的发展也具有一定借鉴和指导意义。
英文摘要:
      As the first Chinese sci-tech periodical, Gezhi Huibin aimed to spread western science and knowledge to China. It reflected the clear readers-oriented consciousness in respects of column setting, content arrangement, publishing and marketing activities. By expanding journal scope, increasing the multi-party interaction and innovating advertising strategy, the editor-in-chief John Fryer not only set up a bridge for the spread of western learning and promotion of science and technology in modern China, but also laid the foundation for the development of China's modern sci-tech journals. Its experience has certain reference and guidance significance for the development of sci-tech journals.
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