文章摘要
王瑛,冉强辉,陈更亮.“特色化”是体育期刊发展的可持续动力 ——以《中国体育教练员》为例.编辑学报,2015,27(3):287-289
“特色化”是体育期刊发展的可持续动力 ——以《中国体育教练员》为例
Sustainable development power of sports periodicals:analysis of characteristic development road of China Sports Coaches
投稿时间:2014-12-08  修订日期:2014-12-08
DOI:
中文关键词: 《中国体育教练员》  定位  栏目  特色化
英文关键词: Chinese Sports Coaches  positioning  column  characteristics
基金项目:
作者单位
王瑛 《中国体育教练员》编辑部, 200438,上海 
冉强辉 《中国体育教练员》编辑部, 200438,上海 
陈更亮 《中国体育教练员》编辑部, 200438,上海 
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中文摘要:
      对国内唯一一本为广大体育教练员服务的体育科技期刊——《中国体育教练员》杂志的特色化发展之路进行分析发现:明确刊物的读者、作者和内容定位是基础,打造《专家论坛》《张博士心理咨询室》等特色栏目是关键,聚焦“竞技体育热点”“优秀教练员”“科学训练知识与方法”等报道重点是核心。
英文摘要:
      This paper analyzes the road of development with domestic characteristics of the only sports science and technology journal serving the majority of sports coaches — Chinese Sports Coaches. It is found that clearly positioning readers, authors and content is the basis of the journal, featured columns such as "Experts Forum" and "Dr. Zhang's Psychological Counseling Room" are the key for the journal, and focusing on reports like "hotspots in competitive sports", "outstanding coaches" and "knowledge and methods of scientific training" is the core.
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