| 刘冰,姜永茂,沈锡宾,李鹏,郝秀园,刘伟竹.中华医学会系列杂志的移动出版实践.编辑学报,2015,27(4):375-378 |
| 中华医学会系列杂志的移动出版实践 |
| Mobile publishing practice and exploration of Chinese Medical Association journals |
| 投稿时间：2014-07-20 修订日期：2014-07-20 |
| DOI： |
| 中文关键词: 移动出版 新媒体 中华医学会系列杂志 |
| 英文关键词: mobile publishing new media Chinese Medical Association journals |
| 基金项目: |
| 作者 | 单位 | | 刘冰 | 中华医学会杂志社,100710,北京 | | 姜永茂 | 中华医学会杂志社,100710,北京 | | 沈锡宾 | 中华医学会杂志社,100710,北京 | | 李鹏 | 中华医学会杂志社,100710,北京 | | 郝秀园 | 中华医学会杂志社,100710,北京 | | 刘伟竹 | 中华医学会杂志社,100710,北京 |
|
| 摘要点击次数: 908 |
| 全文下载次数: 757 |
| 中文摘要: |
| 介绍新媒体大发展背景下中华医学会系列杂志积极开展移动出版的实践,探索适应市场需要的新型产品和可行的盈利模式。为传统科技期刊在新媒体技术发展和推动下如何获取更大的发展空间,实现期刊的立体化转型,提供参考和借鉴。认为传统科技期刊应该借助并利用新兴媒体,以简单、经济、迅速的方式提供有效的信息和服务,扩大影响力,把新兴媒体打造成有效的工作平台。 |
| 英文摘要: |
| The widespread use of the Internet has brought revolutionary transformation of the modes of transmission and profound changes of public opinion patterns. This paper describes the background of the great development of the new media, the rapid development of mobile publishing that has transformed the traditional communication patters. How can traditional media turn around in the era of digital media? Against the background of great development of information technology, Digital Interactive new media has been widely used in publishing. The paper explores the model of the Chinese Medical Association journals on new media. In addition, we propose some suggestions in terms of publishing practice of traditional scientific journals. Traditional scientific journals should rely on and make use of new media to quickly communicate in a simple and economical way and provide effective information and services, thereby obtaining more significant results and making new media an effective platform. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
