| 杨珠.工程类期刊广告征订信息的常见问题分析.编辑学报,2015,27(5):443-445 |
| 工程类期刊广告征订信息的常见问题分析 |
| Problems of advertising subscription messages in engineering journals |
| 投稿时间：2015-01-30 修订日期：2015-01-30 |
| DOI： |
| 中文关键词: 工程类期刊 广告征订 编辑与校对 |
| 英文关键词: engineering journal advertising subscription editing and proofreading |
| 基金项目: |
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| 摘要点击次数: 1456 |
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| 中文摘要: |
| 在“中国知网”上检索2013年工程类期刊有关广告征订信息的文献,分析其出现的一些常见问题:宣传诉求点不突出、题名与正文不符、文字表述不规范、广告报价表不规范、联系方式不清楚、相同期刊的广告报价不一致、版面不协调等。指出期刊应形成严格的审核编辑机制、重视广告征订信息内容的撰写、注意文字以及排版规范问题等,以促进其达到广告征订的目的。 |
| 英文摘要: |
| Engineering journals published in 2013 in CNKI about advertising subscription message were surveyed, and some problems in message are analyzed:publicity appeal point is not highlighted, the title does not match the content, the representation is not standard, advertising quotation sheet is not standard, contact information is not clear, advertising price for the same journal is not consistent, journal layout is not harmonious, and so on. Journals should form a strict audit and editing mechanism, pay attention to the importance of advertising subscription message, the problem of text, and layout standardization, in order to achieve the real purpose of advertising subscription essay. |
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