| 梁赛平.媒体融合发展对科技期刊创新的影响与数字营销的应对措施.编辑学报,2016,28(4):320-323 |
| 媒体融合发展对科技期刊创新的影响与数字营销的应对措施 |
| Influence of integrative development of media on sci-tech journal innovation and countermeasures of digital marketing |
| 投稿时间：2014-01-09 修订日期：2014-01-09 |
| DOI： |
| 中文关键词: 媒体融合 科技期刊 流程再造 盈利模式 数字出版 |
| 英文关键词: media integration sci-tech journal process reconstruction profit model digital publishing |
| 基金项目:2013年江苏省科技期刊研究基金立项课题(JSRFSTP2013C08) |
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| 中文摘要: |
| 在媒体融合发展的形势下,科技期刊既存在着内容上的先天性优势,也存在着体制上的桎梏。为适应这一趋势,科技期刊不仅需要运营的顶层设计,更需要本身的业务流程再造、盈利模式转变等创新应对,还要积极践行数字出版战略,以提升在媒体融合环境中的市场竞争能力和影响力。 |
| 英文摘要: |
| In the wave of development of media integration, sci-tech journal has the advantages in content and shackles in system. In order to fit the trend, not only top-level design of sci-tech journal operation, but also the innovative countermeasures such as reconstruction of operation process and change of profit model are needed, and we should practice digital publishing strategy actively so as to improve the market competitiveness and influence in the environment of media integration. |
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