| 张广萌,李世秋,葛建平.微信推广:让“枯燥”的学术期刊生动起来 ——以《航空学报》微信公众号为例.编辑学报,2016,28(5):482-484 |
| 微信推广:让“枯燥”的学术期刊生动起来 ——以《航空学报》微信公众号为例 |
| Use WeChat promotion to show the academic journal's inner vitality:the practice of Chinese Journal of Aeronautics |
| 投稿时间：2016-03-30 修订日期：2016-03-30 |
| DOI： |
| 中文关键词: 《航空学报》 微信推广 影响力 品牌效应 学科发展 |
| 英文关键词: Chinese Journal of Aeronautics WeChat promotion influence brand effect subject development |
| 基金项目: |
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| 摘要点击次数: 1090 |
| 全文下载次数: 1065 |
| 中文摘要: |
| 根据《航空学报》微信推广实践,介绍利用微信扩大学术期刊影响力可以采取的措施,包括合理精准定位,实现期刊品牌延伸；推送专业化、个性化内容,形成独特风格；重视编发技巧,吸引用户眼球；等等,力求让枯燥的学术期刊生动起来,通过微信推广实现期刊品牌效应的延续,促进学科发展。 |
| 英文摘要: |
| Combined with the WeChat promotion practice of Chinese Journal of Aeronautics, we introduce the measures for expanding the influence of academic journals by using WeChat promotion, i.e. reasonably and accurately positioning to realize brand extension of journals, providing professional and personalized content to form unique style, and paying attention to the editing skills to attract users. By trying best to show the academic journal's inner vitality, the journal realizes brand extension and promotes subject development by WeChat promotion. |
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