| 张晓冬,游苏宁.推陈出新的办刊秘笈世界杂志的创新报告.编辑学报,2017,29(2):196-199 |
| 推陈出新的办刊秘笈世界杂志的创新报告 |
| Innovation in Magazine 2016-2017 World report:an in-depth book will greatly enrich our mind |
| 投稿时间：2017-01-26 修订日期：2017-01-26 |
| DOI：10.16811/j.cnki.1001-4314.2017.02.030 |
| 中文关键词: 杂志 媒体 创新报告 |
| 英文关键词: magazine media innovation report |
| 基金项目: |
|
| 摘要点击次数: 1041 |
| 全文下载次数: 954 |
| 中文摘要: |
| 通过阅读《2016—2017世界杂志媒体创新报告》,文章从独特的视角、全球的视野介绍2016—2017年世界杂志媒体创新的发展前沿。编者精心挑选并高度概括了当今世界杂志媒体的主要亮点。文章认为:应通过重塑文化为创新奠基,从而应对广告拦截的软件危机；通过构建易于使用的数据库,充分发挥智能数据的无穷潜力；通过综述微支付模式的日臻成熟、移动唯一的势不可挡、原生广告的迅猛来袭,总结出有助于我们探囊取物以实现盈利的他山之石。 |
| 英文摘要: |
| After reading Innovation in Magazine 2016-2017 World Report, it is found that the author introduces the development frontier of innovation in magazine media from 2016 to 2017 from the globally unique perspective. The editor carefully selects and highly summarizes the spotlights of world magazine media today. He also puts forward that we should remold culture as foundation of innovation to cope with software crisis of advertisement interception, build facilitated database to take the endless potential of intelligent data into full play. We shall draw lesson from others and conclude some profitable ways by describing the maturing micro-payment, uniquely irresistible mobile and the sweeping native advertisement. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
