| 肇晖.通过“封面驱动”提升科技期刊影响力.编辑学报,2019,31(3):335-338 |
| 通过“封面驱动”提升科技期刊影响力 |
|
| |
| DOI：10.16811/j.cnki.1001-4314.2019.03.027 |
| 中文关键词: 封面驱动 主题组稿 期刊影响力 知识服务 |
| 英文关键词: cover driven theme solicitation journal influence knowledge service |
| 基金项目:*2016年上海市新闻出版专项资金项目:“移动互联网+知识服务”杂志升级计划 |
|
| 摘要点击次数: 988 |
| 全文下载次数: 921 |
| 中文摘要: |
| 以《上海医药》为例,回顾总结期刊通过“封面驱动”带动杂志发展的办刊模式诞生的背景、实施方法及实践效果。实践证明:封面策划结合主题组稿,让期刊内容更加聚焦、可读性更强,同时盘活了相关学术资源,衍生出越来越丰富的知识服务项目,同时促进了编辑人员业务能力的提高,从而带动了期刊影响力的提升。 |
| 英文摘要: |
| Taking the Shanghai Medical and Pharmaceutical Journal as an example, this paper reviews and summarizes the background, implementation methods and practical effects of the publication mode of “cover-driven” magazine development. Practice has proved that the combination of cover planning and thematic contributions makes the contents of journals more focused and readable. At the same time, it activates the relevant academic resources, derives more and more abundant knowledge service items, and promotes the improvement of editors' professional ability, thus promoting the promotion of Journal influence. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
