| 韩云惠.基于用户画像的学术期刊精准服务研究.编辑学报,2021,(2):142-146 |
| 基于用户画像的学术期刊精准服务研究 |
| Research on precise service of academic journals based on user profile |
| |
| DOI：10.16811/j.cnki.1001-4314.2021.02.005 |
| 中文关键词: 用户画像 学术期刊 精准服务 |
| 英文关键词: user profile academic journals precise service |
| 基金项目: |
|
| 摘要点击次数: 754 |
| 全文下载次数: 612 |
| 中文摘要: |
| 对学术期刊而言,其价值的实现有赖于用户。构建用户画像能够使学术期刊全方位了解自己的核心读者、作者和专家群体,掌握相关群体的信息,为用户提供精准服务。通过梳理学术期刊精准服务和用户画像理论等相关研究成果,分析基于用户画像理论的学术期刊精准服务的意义、理论内核和价值表征,并阐释其运行机制,最后提出基于用户画像的学术期刊精准服务策略,有利于拓展期刊领域学术研究思维和方法,提升学术期刊用户服务的质量和水平。 |
| 英文摘要: |
| The realization of academic journals’ value depends on its users. Constructing user profile can help academic journals understand their core readers, authors and expert groups in an all-round way, grasp the information of related groups, and provide users with precise service. By arranging the related research results of precise service of academic journals and user profile theories, analyzing the meaning, theoretical core and value representation of academic journals precise service based on user profile theory, analyzing the precise service operation mechanism of academic journals based on user profile, and finally putting forward the corresponding service strategy. This research will help journal field expand their thinking and method and improve the quality and level of journal user service. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
