| 向映姣,张强,恽海艳,董怡君,金程,薛丽苗,张彤.新媒体环境下学术期刊传播服务模式探讨——以“JME学院”学术平台为例.编辑学报,2022,(3):325-329 |
| 新媒体环境下学术期刊传播服务模式探讨——以“JME学院”学术平台为例 |
| Dissemination service mode of academic journals in the era of new media:based on the practice of “JME College” service platform |
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| DOI：10.16811/j.cnki.1001-4314.2022.03.017 |
| 中文关键词: 学术期刊 新媒体 传播服务 |
| 英文关键词: academic journals new media dissemination service |
| 基金项目:*中国科技期刊卓越行动计划选育高水平办刊人才子项目——青年人才支持项目(2021ZZ053122) |
| 作者 | 单位 | | 向映姣 | 《机械工程学报》编辑部,100037,北京 | | 张强 | 《机械工程学报》编辑部,100037,北京 | | 恽海艳 | 《机械工程学报》编辑部,100037,北京 | | 董怡君 | 《机械工程学报》编辑部,100037,北京 | | 金程 | 《机械工程学报》编辑部,100037,北京 | | 薛丽苗 | 《机械工程学报》编辑部,100037,北京 | | 张彤 | 《机械工程学报》编辑部,100037,北京 |
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| 中文摘要: |
| 探索利用新媒体技术构建学术期刊创新传播模式,把握传播主动权,为我国学术期刊的传播服务提供案例参考。通过分析《机械工程学报》组建的“JME学院”学术平台的传播服务定位与理念,结合利用多种新媒体手段为传播受众提供精准的传播服务活动。通过实践,在传播受众群体中厚植了《机械工程学报》的品牌,积累了私域流量池,在提升期刊传播力、增加专家对期刊黏性等方面均有明显成效。学术期刊从事传播服务活动要有明确的定位,利用自身优势和特点,整合现有资源和渠道,对目标群体进行专业性分析,树立“用户思维”,创新传播服务活动,助力学术期刊发展。 |
| 英文摘要: |
| This paper aims to explore innovative dissemination service modes of academic journals via new media, making use of the communication initiative of the journal, and provides a case reference for the dissemination service of Chinese academic journals. By analyzing the dissemination service orientation and concept of the “JME College” academic platform established by the Journal of Mechanical Engineering, and using a variety of new media means, a series of accurate dissemination service activities were carried out for users. Through practice, the brand influence of “Chinese Journal of Mechanical Engineering” has been improved, and attracted new users and followers. It has achieved obvious results in improving the communication and attraction of the journal. Academic journals engaged in dissemination service activities need to have a clear positioning, make full use of their own advantages, integrate existing resources, have a deep acquaintance with target groups, and implement the concept of “user thinking”. The development of academic journals will be promoted through innovative communication service activities. |
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