| 叶娟英,陈蓉,崔晓峰.利用期刊品牌学术活动提升科技期刊国际影响力——以《Molecular Plant》为例.编辑学报,2024,(2):222-226 |
| 利用期刊品牌学术活动提升科技期刊国际影响力——以《Molecular Plant》为例 |
| Enhancing the international influence of scientific journals through journal branding academic activities:taking Molecular Plant as an example |
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| DOI：10.16811/j.cnki.1001-4314.2024.02.022 |
| 中文关键词: 科技期刊 品牌学术活动 国际影响力 《Molecular Plant》 |
| 英文关键词: scientific journals academic activities with the brand of journals international influence Molecular Plant |
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| 中文摘要: |
| 科技期刊是科学研究成果记录和传播的重要载体。越来越多的科技期刊都在重视品牌建设,紧密围绕科技期刊品牌举办具有影响力的学术活动已成为提升科技期刊品牌知名度和影响力的重要举措。本文介绍了国内外科技期刊举办的期刊品牌学术活动的现状,以《Molecular Plant》期刊为重点,介绍其近年来举办的层次分明的系列学术会议、在线论坛以及植物科学领域新星全球遴选等一系列具有独特优势的品牌活动的创办历程、目标和举办经验,分析举办期刊品牌学术活动的意义,探讨提升科技期刊国际影响力、加强与学术界连接、吸引优质稿源的有效方法。 |
| 英文摘要: |
| Scientific journals play a crucial role in recording and disseminating scientific research achievements. Nowadays, an increasing number of journals emphasize the importance of building their own brands. Organizing influential academic activities around the journal’s brand has become a key strategy to enhance its visibility and impact. This article mainly focuses on the academic activities organized by Molecular Plant and provides an overview of our current brand academic activities, as well as insights into the establishment process, goals, and experience of hosting various unique eventsin recent years. These activities include the hierarchical “Molecular Plant” series of academic conferences, online forums, and the global selection of rising stars in the field of plant science. We also highlighted the significance and our experiences of organizing journal brand academic activities, explored effective ways to enhance the international influence of scientific journals, strengthen connections with the academic community, and attract high-quality manuscript submissions. |
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